Backlinks (24/4/2023)

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Backlinks

March 02, 2023

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What is EAT? Understanding the importance of EAT

January 08, 2021

E-A-T stands for “Expertise, Authoritativeness, Trustworthiness.” EAT for SEO has now been in discussion for almost 2 years now. The concept was mentioned in Google’s Search Quality Rater Guidelines 2013 edition—a 168-page document on assessing the quality of Google’s search results. The three factors are the basic parameters which Google uses to identify the uniqueness and trustworthiness of a webpage and rank it to Google rankings. There is no doubt that seo services are essential to rank in Google, but now EAT is also an indirect ranking factor. EAT + SEO SERVICES = HIGHER RANKING Let’s understand what these three factors are and why they are important in detail. Expertise – As the word itself conveys, expertise refers to the level of knowledge you have of a particular field or your business. Google says, owners must have in-depth knowledge of their subject and their website content must showcase that expertise. Even if they are not writing the content themselves, proper knowle

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