How to change the post URL without losing visitors?

 Slugs, or post URLs, are the words that come after your site name. To make the URL user-friendly, don’t use stop words (like: is, are, a, an, with, to). Instead of adding stop words, use direct keywords. It will help the post reach its target audience easily. Having a concise and direct slug is critical for a website's ranking. Many websites struggle to change the permalink because it can have a direct impact on the percentage of traffic that comes to the website. Altering the URL without much knowledge is even riskier. 

Hence, in this blog, we'll talk about the best ways to update a post's URL without affecting traffic.

However, if you want your website to rank without any hassle, then hire the best SEO services. They will handle all SEO requirements and help your business to make sales by connecting with your target audience. 

 

Useful tips to change the permalink

·         Most people who change the permalink on their own wind up breaking their page. It is essential to first understand the fundamentals of the URL slug and the efficient techniques to modify it. Modifying the link by yourself can work if you apply the tips correctly. If you are not much into the technical part, then consider hiring someone to manage these aspects of your website. You can easily get the best SEO services online and let them fix the issues.

·         Once you publish the post and the crawler bot puts it into the database, then there is a high chance of losing visitors if you change the slug. To avoid this scenario, you can seek the assistance of qualified developers who can reroute your page to another location.

·         Utilizing 301 and 302 redirects will help you route visitors to the new website page. In this manner, you can modify your URL without affecting the incoming traffic to your website. You can inform Google and your users that you have relocated by implementing these redirects.

·         Another method of changing the URL is to add plugins (like the Yoast SEO plugin) to a WordPress website. Your users will be instantly transferred to the new link of your website. 

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Factors to Keep in Mind While Changing the URL

 It’s vital to consider these factors if you are taking the risk of changing the post slug:

·         Edit the URL after setting 301 redirects.

·         Track the traffic to ensure that it is not lost after 301 and 302 redirects.

·         If your post is ranking well on search engines, then don’t change the permalink.

·         Never use stop words. Replace them with precise, pertinent terms.

 

Final Words

 Most people fail while trying to change the URL, and as a result, their page breaks or encounters Error 404. This affects the reputation of the website and decreases the number of visitors. You must therefore take the utmost care to follow the correct procedures. The best and most efficient ways for updating the post's permalink are stated above. Yet, if you are not confident with changing the slug by yourself then consider hiring the SEO services providing firm for help. By taking the best SEO services, you can easily optimize your website to make it SEO-friendly.