6 ELEMENTS OF SEO CONVERSION OPTIMIZATION
Conversion rate optimization is the process of increasing the percentage of visitors to the website who take the desired action. In conversion optimization, purchases are considered as the benchmark of success. When the SEO conversion rate is high, that implies that your website is well-designed, effective, and appealing to your target audience.
In today’s day and age, online traffic is highly inconsistent, and sustaining them is a challenge that many aren’t able to ace. When people bounce from your website to another, a potential SEO opportunity is lost for your business. The best way to get more conversions is by optimizing the conversion rate. It helps in understanding your website’s usability and provides customer insights while making the UX better.
SEO conversion optimization is a comprehensive process spanning multiple stages. There are 6 primary elements in SEO conversion that need to be optimized.
DESIGN OF THE LANDING PAGE
The landing page is the first element that makes the most impact. As they say, the first impression is the best impression! If your website is aesthetically designed, it is bound to get more views!
WEBSITE COPY
While an aesthetically designed website will grab a user’s attention, interesting content will make the user more inquisitive about your website. Relevant and engaging content will persuade the site visitor to take further steps rather than leaving your website after its first glance.
PAGE SPEED
The page loading time has a great impact on the performance of your website. It directly affects the user experience, ranking, and conversion rate of the site. The apt time for a page to load is between 0.8 seconds to 1.7 seconds. If your website doesn’t load within this time frame, then a good percentage of visitors will be lost. Users press back immediately if the site doesn’t respond quickly.
NAVIGATION AND STRUCTURE OF THE SITE
The structure of your site should be in such a way that the first-time user is able to navigate through the website with ease. The many pages on your site should be able to communicate with each other to build a perfect structure.
OPTIMIZING FORMS
Optimizing forms is important especially when the focus is on sales. These tips can optimize the process:
Fewer fields so that more focused work can be done.
Well-crafted forms to enrich the user performance.
Easy password creation makes the form-filling process faster.
One-click forms can enhance SEO optimization.
CALL-TO-ACTION
The Call-to-action option or the CTA is the most important final part of conversion rate optimization. The action could be anything - book a free trial, subscribe to the newsletter, get a free quote, and so on. The crispier the CTA is, the more leads will it be able to generate.
If you want to accurately measure the SEO conversion rate then you must require:
A proper and configured website analytics platform.
A call tracking service.
An experienced agency that provides conversion rate optimization services.
The pricing for conversion rate optimization services keeps fluctuating depending upon the website and the number of pages that need to be optimized. Contact a conversion rate optimizing agency to get a personalized quote!
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