SEO services and latest trends 2021

 If you wish to avail the best of seo services then there are a few techniques that must be a part of your strategy to see an improvement in the results.

 SEO Services USA and the trends to follow! 

Does it ever happen with you that a specific SEO strategy worked for you a month back but it doesn’t now? If this is the case then there are a few changes that need to be done in the seo services.

It is very important to keep up with what is trending and the latest Google algorithms as well. There are a few things that you must keep in mind when you opt for SEO services. We are here to share the latest trends which will surely help you with enhanced results.

 

Keep up with these SEO trends in 2021 

 

·        Go for voice search optimization 

Gone are the days when we just had the option to ‘type’ our query in the search box to see the results. Now, we have the option to just say what we want and the results come up. This is also why Alexa and Google home has gained popularity in recent times.

People enable the voice search option by saying ‘Ok Google’ or ‘Hey Siri’ and then speak their query to get the results. This is one of the major reasons why your SEO services USA should be able to have the content in such a way that it is voice search friendly.

The best way to do it is by thinking exactly like your client and then coming up with lines that you might use in the voice search option. Make sure that your content is voice search friendly by adding questions like ‘What’, ‘When’ and ‘why’.

Not everyone has Alexa or Google home but everyone has a smartphone. Therefore, give a sufficient amount of importance to the mobile optimization of your website if you haven’t already.

 

·        Include Video Marketing 

You will agree with the fact that visual representation has a better impact as compared to text only content. Let’s say you wish to learn a new makeup technique, you are going to opt for a makeup video tutorial and not just the steps in the text format.

This is so because people are able to grasp something when they ‘see’ it. There are legit stats to prove the benefits of video marketing as well. ‘54% of consumers want to see more video content from a brand or business they support’.

Not only this, there are 87% of the digital marketers who have realized the potential of video marketing and they make it a part of their strategies. They are known to get 66% more genuine leads with the help of videos which has significantly increased their ROI.

Even if someone is not interested in reading something, they will always be up to watch a video which is why you must have it as a part of SEO Services USA.

 

·        Google my business listing 

When it comes to local seo services USA, Google my business listing is very important and shouldn’t be ignored. However, there are people who are uninformed of this hidden gem.

According to a survey, there are only 45% of the people who have claimed their listings and optimized it as per their inclination. 

Google my business listing is totally free and a great way to get your business connected with Google. Getting listed on Google My Business can help you to boost the chances of showing up in local search results on Google which will automatically make people find you more dependable.

You must claim your Google my business listing and then even optimize it by adding a description, images and other relevant details.

 

·        Structured data/ Schema Markup 

Structured data helps Google to interpret what your web page is about and what information you are sharing at a glimpse. It is like giving a preview of what a person is about to get out of the whole content.

Structured data can be used in a number of ways like using Open Graph mark-up to clarify a Facebook title and description or using SQL to question an interactive database.

When it comes to SEO, ‘structured data’ commonly points to implementing a type of mark-up on a webpage to provide extra detail around the page’s content. This helps with the understanding of the search engine of that content which helps with applicable indications and also allows a site to benefit from enriched results in SERPs.

 

If you inculcate these tips in the seo services then you will eventually see an improvement in the results. If there is anything else that you would like to know then do reach out to us.