Professional SEO Services | The art of blogging

 Writing a blog is one of the main functions of professional seo services as the content has a lot of power. We will be sharing an apt way to do it.

Professional SEO services and the art of blogging! 

Writing a blog is truly an art because your ranking depends on it to a great extent. It also happens to be one of the core factors of professional SEO services.

Mostly, every writer has their own style and there is not a specific set of rules that one can follow to write. Every person is creative in their own way and that is what reflected in a blog.

However, there is a basic strategy that can be followed to produce a great piece of content. For a better understanding, we have divided the process of writing a blog or any content in three steps.

·        Part 1- Before writing

·        Part 2- During writing

·        Part 3- After writing

 

Part 1- Before writing 

If you think that writing begins when you ACTUALLY start to write then you are wrong here. As a provider of professional seo services, we can say that it starts with the formation of the topic. There are a few tips that you must keep in mind. They are:

 

·        Have a clear objective 

Before writing, ask yourself a few questions to have a better flow of thoughts. Who is my audience? What is the purpose of the content? What are the keywords that I should include? Once you have your basics clear then the writing will become automatically easier for you.

 

·        Put your audience first 

It is legit to ask you to prioritize your audience because they are who you are writing for.  Make sure that you know how your audience is going to benefit from your piece of content and then proceed with it. If you think that it won’t make sense to them then put some more thoughts into it.

 

·        Spend time during the research 

Once you have got your keywords, you should start researching on the same. Find out existing content on them and see how you can do better. Don’t just open several tabs and copy a paragraph from each one of them. Try to understand the concept and then see how to go about it.

 

·        Finalize the topic

Once you have invested your time in research and have gathered knowledge, you can finalize a topic to write on. If you have a hard time in coming up with a topic then you can use the blog idea generator tool for some assistance.

 

Part 2- During the writing 

Now that you have enough material, it is finally the time to start writing. You can use these tips to create a better blog or make improvements accordingly.

 

·        Use keywords in important places 

The placement of keywords plays an important role in professional SEO services. It is vital to use them in the main headings and the title. It is so because it gives out an idea of the content and the user can decide whether they want to read it or not. If they get a confusing signal from the title of the blog then they might not want to read it.

 

·        Give your content a structure 

You might have a lot of thoughts all over the place but when you start writing, it should be put to a proper structure. Pen down your thoughts and then see what goes where. Your blog should appear to be as smooth as a story, not like scattered pieces of a jigsaw puzzle.

 

·        Make it visually appealing

If your blog doesn’t look good at first then people might get bored of it already no matter how beautifully it has been written. Make sure that you insert relevant images or infographics so that it keeps people interested in it.

Structure your content in such a way that it is easier to read. You can use bullet points to make it appear cleaner.

 

·        Focus on the word limit 

If you have been asked to write something for 2000 words then don’t deliver the content with 1000 or 3000 words. It is very important to pay attention to the word count. You don’t have to exaggerate, neither you have to use fewer words.

 

Part 3- After writing

If you think that the process of writing ends when you are done with writing then we would like to disagree.

There are a few things that you need to tick off the list after writing. They are:

 

·        Give it a read 

You might have written something carefully but you might still end up making some mistakes. When you read it after finishing, you will be surprised and then you can make the changes accordingly.

Make sure you give it a read from the user’s perspective and are able to make a connection between the lines. It should have a flow and not sudden endings or impulsive beginnings. You will find a great room of improvisation once you read what you have written.

 

·        Check the Meta Tags

Make sure that you check Meta tags once you are done with writing. Meta tags include Meta title, Meta description and Meta Keywords. Keep your title under 60 characters and don’t stuff all the possible keywords.

Keep the Meta description under 160 characters. It is like a shorter version of your content so keep it as crisp and to the point as you can.

 

·        Use the plagiarism checker 

It is very important to run your content through a plagiarism checker to eliminate any scope of mistakes. Try to keep the plagiarism percentage as low as possible as it has an impact on professional seo services. If you find any plagiarised line then try to rephrase it so that it gets removed.

 

·        Ask for feedback

Feedback plays a great role when it comes to improvising what you have written. Take the criticism positively and implement the changes in the next content.

 

If you follow these steps then you will surely be able to write great content that is going to be relevant. If there is anything else you would like to know then do reach out to us.