Black hat SEO vs. white hat SEO practices | Know from an SEO services provider

 If you wish to know the difference between black hat SEO and white hat SEO practices then the professional seo services provider is here to tell you about it.

 

Know the difference between Black Hat SEO vs. White Hat SEO practices! 

There are always two ways to do something. One is the ethical one and one is by indulging in negative practices to get results quickly. No matter how lucrative the latter might sound, it isn’t the correct way. This is exactly what black hat and white hat seo are.

The SEO service provider wants you to get your concepts clear on both subjects for a better understanding. Both of them have their different set of techniques and we are here to tell you the same.

We will be telling you about both of them so that you can make an informed decision when it comes to hiring an SEO services provider.

 

Your guide to White Hat SEO techniques 

To put it for you in an easy way, white hat seo is the virtuous way to gain visibility and crawl up the search engine result page.

White hat seo techniques that the seo services provider must follow are-

 

·        Spend time in Keyword Research 

If you want your website to rank then you must devote a good amount of time in researching the correct keywords that will be beneficial. Anything can change but not the fact that the user will enter a keyword in the search box to find the appropriate results as per their query. We understand the importance of long tail keywords for creating traffic and we instill it in our process. 

 

·        Work to give a better User Experience 

If you want Google to like you then make sure you appeal to the users. Google lays stress on the fact that a website should be user friendly if it wants it to rank. Therefore, a website must have worthy content that is written for the advantage of the reader and not the search engine crawlers.

It is the best way to be remunerated by search engines and how they rank your site.

It is also suggested to have easy website navigation which decides where your site is positioned in organic search rankings. It will also help the visitors to find what they need without going around a lot which is a positive sign for possible conversions.

 

·        Make your website mobile friendly 

No matter what it is that we want, everything is literally just a click away. If your website has not been optimized for mobile then you will absolutely lose a number of probable customers.

Google already supports mobile websites and the search engine prefers mobile responsive configurations as well. Mobile-friendly websites are known to increase sales. It is so because those who are using mobile devices are more likely to be in your geographic area.

Even if people are going to buy something online, they will buy it from a site that can be accessed on their mobile easily.

 

Black hat seo and the techniques to avoid! 

Black hat SEO is messing around with the search engine algorithms rather than being valuable for the users. Instead of following the correct way to rank on search engine results pages, black hat SEO uses immoral strategies to get you there.

Search engine algorithms have gotten more advanced over time which is why you should avoid black hat SEO because eventually, it will be figured out.

Black hat SEO techniques that you must refrain from are:

 

·        Cloaking 

Cloaking includes showing one piece of content to users and a different piece of content to search engines. Websites that try to practice black hat SEO will do this to make the content rank for variability of terms unrelated to their content. Spam websites will frequently do this to try and avoid a search engine bot finding out the spam content that has been shown to the users.

You can make minor changes. You can alter the size of the website as per diverse mobile phones or you can change the language based on the country. You should look at the search engine bots in the same way as any other user if you don’t want Google to wipe your website off from the online world!

 

·        Keyword Stuffing 

Keyword stuffing is the practice of filling your content with inappropriate keywords several times to influence where the page ranks on search results pages. Adding various variants of keywords where they add no value create a bad experience for users and will get you in trouble.

Google explains keyword stuffing as:

ü Repeating the same word that too without making any sense

ü Listing phone numbers that are of no use

ü Blocks of text listing cities and states a web page is trying to rank for

 

·        Publishing useless Content

Google gives a great deal of importance to quality content when we talk about the ranking. Publishing bad content delivers no value to visitors and displays the poor management of your website.

Google has algorithms that don’t only identify facsimile content but promptly down-rank sites for repetition or other low-quality content too.

Adding unseen keywords to your content is also a prohibited practice. Some websites that involve in black hat SEO do this by keeping the color of the page and keyword similar.

 

You might be able to rank faster by indulging in black hat seo services but take it from a professional seo services provider; it is not going to last long. Always follow white hat seo practices to have better and long-lasting results.